Stitchery Blue is a boutique store that offers a curated selection of women’s fashion, handbags, jewellery, accessories and giftware.

We source our products from local and international designers who share our passion for quality, style, comfort and value. We also cater to artistic and crafty customers who love to create with wool, tapestry and other needlecraft materials.

Our online store showcases some of our best-selling items, but we invite you to visit our new physical location in November 2023 to discover more.

Stitchery Blue started in 2002 in Williamstown as a leading wool & needlecraft store in Melbourne & Geelong. In 2012, Stitchery Blue moved to Ocean Grove and expanded our range of products and services.

We will be announcing our new location in October 2023 and look forward to seeing you there.

Stitchery Blue,

Management & Staff