Stitchery Blue is a boutique store that offers a curated selection of women’s  handbags, jewellery, accessories and giftware.

We source our products from local and international designers who share our passion for quality, style, comfort and value.

We also cater to artistic and crafty customers who love to create with wool, tapestry and other needlecraft materials.

Our online store showcases some of our best-selling items, but we invite you to visit our new physical location at 102a Ferguson Street, Williamtown to discover more.

Stitchery Blue started in 2002 in Williamstown as a leading wool & needlecraft store in Melbourne & Geelong.

In 2012, Stitchery Blue moved to Ocean Grove and expanded our range of products and services.

Relocating back to Williamstown in November 2023 we endeavour to bring more to our customers online as well as instore buying.

Serving our customers for the last 21 years has been a delight.

Thank you for supporting small business and shopping with Stitchery Blue.


Stitchery Blue,

Management & Staff